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Marketing Your ECE Service

Professional development (PD) Northland, Auckland, Waikato, Bay of Plenty

Posted: 29 January 2018
Notice reference #: 1H9hBP

A full-day seminar for owners, managers, boards, administrators, and teaching staff of ECE services

Are you concerned about:

  • Increasing competition?
  • Falling rolls and/or shrinking waiting lists?
  • Shortages of quality teachers?
  • Price versus value?

Learn how to: 

  • Attract both new families, and quality staff to your service
  • Take control of your brand
  • Shift the conversation away from price, and to value and benefits to children instead
  • Raise your service’s profile and keep your rolls full 

Content includes:

Know the competition 

Find out how to get to know the competition, and use this information to differentiate your service from others in your community

Branding 

Identify your service’s unique and special qualities and learn how to craft these into a marketing message that attracts the right families, and the right staff to your service

Online strategies 

Websites, social media, reviews and testimonials – creating a positive online presence

First impressions 

Find out how to turn more enquiries into visits, and visits into enrolments

Parent satisfaction 

Learn why word of mouth is one of the best forms of marketing, and how to get your current customers to recommend your service

Marketing metrics

Track and evaluate your marketing performance and use this information to fine tune your marketing efforts

Community 

Learn new ways to lift your profile in your local community

Publicity 

Gain positive media attention and mitigate the risks of bad publicity

For full details and registration go to our website events page.

Events summary

Waikato

19 March 2018 – 19 March 2018

Bay of Plenty

21 March 2018 – 21 March 2018

Auckland

26 March 2018 – 26 March 2018

Northland

27 March 2018 – 27 March 2018